You do not wake up one morning with the idea for an excellent product or service and automatically know the skills required for equally exciting sales and marketing techniques. Like anything else in your life, it is a learning process; one of the best learning tools come from the experiences of already successful business people. [...]
This may come as a shock to a lot of business owners but it is true! Most training does not work! Some companies spend hundreds, thousands and even millions of pounds or dollars on training programs that simply don’t produce a consistent return on investment. Why? Well, it’s not that the training courses or seminars [...]
It really does amaze me the number of businesses who advertise purely for the sake of advertising. If you were to randomly ask ten business owners why they advertise, nine out of the ten will most likely say, because everyone else does or something similar. This may seem like a strange thing to do but [...]
As a business what is the lifeblood of the company? Well, if you deliver a product or service of any description then it’s most likely to be your customers or clients. It may also be true that your frontline staff play a massive part in keeping the company in front of as many people as [...]