Just browse the internet or open up the Yellow Pages. How many solicitors are listed in your town? How many plumbers? How many dentists? The list is long in most cases. The dilemma that immediately confronts the thinking business owner is: “Why should anyone select me, rather than someone? We all have about the same [...]
You will probably have heard the saying “putting all your eggs in one basket”. Although focus is essential to success, relying on one marketing method alone can be dangerous if that method stops performing to necessary levels. Investors talk about portfolio diversification, here we talk about (multiple marketing methods). Your business may be resting on [...]
ACROSS THE BOARD PRICE HIKES. We know a man who owned a construction business that went bankrupt. When asked what happened, he said: “I was always the lowest bidder.” That meant he worked his brains out, did more projects than his competition, but still went bust. His mistake was trying to compete on price. Let [...]
A customer is not a customer until he or she buys. Until then, they’re a prospect, or a shopper. One of the primary keys to business success is converting a higher percentage of these people into paying customers. If you’re converting only 30% of shoppers into buyers, which means that other 70% is a drag [...]
You see, networking opens doors for you. It takes you to those who are looking for new business, and helps bring their new business to you. Through networking, you can uncover a whole host of new business opportunities, raise your personal profile within your current professional circle, and maybe even join a new one. Business [...]
1) CONTROL BILLING AND COLLECTIONS Allowing accounts to get behind in the payment of their bills can create real cash flow problems. Without a constant stream of cash flowing into your business, you can’t pay your expenses and salaries, and can’t provide the selection of products or level of service your customers want and expect. [...]
It’s simply much smarter to sell more to a captured customer right now, than to spend time, money and resources looking for new, cold prospects to sell every time you need to make more sales and money. Finding each new prospect and converting them to paying customers is expensive. A captured customer is bought and [...]