Author Archive
Positioning Your Business For Success
Just browse the internet or open up the Yellow Pages. How many solicitors are listed in your town? How many plumbers? How many dentists? The list is long in most cases.
The dilemma that immediately confronts the thinking business owner is: “Why should anyone select me, rather than someone? We all have about the same level […]
Creating Multiple Marketing Methods
You will probably have heard the saying “putting all your eggs in one basket”. Although focus is essential to success, relying on one marketing method alone can be dangerous if that method stops performing to necessary levels. Investors talk about portfolio diversification, here we talk about (multiple marketing methods).
Your business may be resting […]
6 Ways To Boost Your Profit Margin
ACROSS THE BOARD PRICE HIKES. We know a man who owned a construction business that went bankrupt. When asked what happened, he said: “I was always the lowest bidder.” That meant he worked his brains out, did more projects than his competition, but still went bust. His mistake was trying to compete on price. Let […]
How To Choose The Lead Generation Tools That Are Most Likely To Give You The Best Return
Listen up because this is very, very important.
What we have found over the years is that very few people give any great thought to the types of lead generation tools they should be using. They adopt the same marketing tools as all their competitors are using.
This can only mean two things:
1) In most […]
10 Useful Tips To Help You Get The Most Out Of Networking
There are reasons that might prevent you from getting out there and creating opportunities. Perhaps the most important reason is not seeing the benefits of networking. Any good coach or student of psychology will tell you that if your WHY is not strong enough with a particular goal, then the chances are you will […]
11 Ways To Get More Referrals
YOU OWE IT TO YOUR FRIENDS. You can state your referral request this way: You owe it to your friends to get them in on this incredible deal. Strive to get this idea across in your presentation. If you really want to help your friends get in on this limited opportunity, get them […]
How To Get The Most Out Of Business Networking
Networking is such an important skill in business that we can easily justify dedicating this whole bonus section to it. If you get it right, it is likely it will be your richest source of business. We are going to show you HOW to get it right.
So what exactly is networking?
Networking is all […]
7 Powerful Ways To Instantly Increase Your Conversion Rate
A person who does not buy your product may take up as much of your time, or even more time, than a person who buys. Also, every prospect that does not act upon your direct mail, answer your ad and buy, or accept your phone call offer is costing you money in ad costs, paper, […]
7 Vital Keys For Boosting Conversion Rate
It’s simply much smarter to sell more to a captured customer right now, than to spend time, money and resources looking for new, cold prospects to sell every time you need to make more sales and money. Finding each new prospect and converting them to paying customers is expensive.
A captured customer is bought and […]
7 Effective Ways To Increase Your Profit Margins
1) CONTROL BILLING AND COLLECTIONS
Allowing accounts to get behind in the payment of their bills can create real cash flow problems. Without a constant stream of cash flowing into your business, you can’t pay your expenses and salaries, and can’t provide the selection of products or level of service your customers want and expect. This […]
