Author Archive
Reduce Shopping Cart Abandonment with Themed Navigation
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing their order.
To put this into perspective, imagine a brick and mortar store had the same statistics: only 4% of the people who visited the […]
E-Mail: The Big Time-Waster
Has e-mail taken control of your life? As a small business owner, I know e-mail rules my day. The first thing I do in the morning is check my e-mail and the last thing I do before I go to sleep is check my e-mail. In between, I am monitoring my e-mail like an air-traffic […]
Sell Solutions, Not Products
Knowing what people want and how you can persuade them to buy is the #1 secret to business success.
You earn wealth by serving other people; by finding the things they want and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about […]
Integrated Marketing: The Key to Increasing Web Traffic
Companies are just starting to understand the value of integrated marketing. It doesn’t matter whether you have a product or service to sell, taking a multi-channel approach will dramatically improve the outreach to your target audience. It will bring you more new customers and help you keep the customers you already have.
Website Marketing
How does your […]
5 Tips for Making the Right Impression with Email
Every email you send out represents your company. Are you sending out the right impression?
Here are five tips on how to create email that makes the right impression:
1. Make sure your subject line is not the message.
A subject line should concisely tell the reader what the email is about without the details that could be […]
How to Get E-Mail Successfully Delivered
E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters.
Even though people have agreed to receive your company’s e-mail, it still may not reach its destination. The sad […]
Is Your Website Outdated?
A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market.
How long has it been since you made any changes to your Web site?
For many companies, once they put up a Web site, they are done. Yeah, maybe they […]
Importance of E-Mail Signatures
Do you have the correct e-mail signature on all of your outgoing e-mail?
For many entrepreneurs the answer is no. In fact, I see a tremendous number of e-mails from small business owners that do not even have a signature line, let alone a correct one.
Are you guilty of just signing your name at the end […]
Why is an Office Plant Like a Website?
It may seem strange to compare a website to an office plant, but there are similarities.
If you don’t water your plant, give it fertilizer once a month, avoid extreme temperatures and make sure it has adequate sunshine, the plant will not thrive. Eventually it will start turning brown, dropping leaves and no amount of attention […]
