Author Archive

The Cashmap Trilogy

The growth of successful businesses can be summarized in the form of a business trilogy. Before proceeding, it is important to define trilogy and its use herein. Essentially, a trilogy is a collection of three related things. In this context, a trilogy is a collection of three concepts that are related and […]


Competitive Benchmarking of E-Products

In the product world, benchmarking of competitive products is an important part of an overall product development process. The establishment and implementation of an effective benchmarking process helps to identify cost reduction opportunities, functional improvement areas, and help to identify the Voice Of the Customer (VOC) that will drive the development of new products. […]


Automation Features of an E-mail Marketing Service

An e-mail list management and autoresponder service is a major component of business automation efforts. From list building to management of subscribers, an e-mail management service can help to boost your sales and save you valuable time and money. The benefits of such a service are many and all will lead you toward an […]


Understanding Your Business Systems

A business system can be described as an identifiable process of tasks or actions that are completed in order to perform a specific function with your business. The tasks or actions are typically described in sequential order. However, non-sequential tasks can also be identified and documented as part of your process. A […]


Business Process Mapping in Internet Marketing

The world of internet marketing (iMarketing) is a funny one. It seems that millions of people clamour over the next way to find quick cash and big riches. This is evidenced by the popularity of iMarketing sites, ezines, groups, and informational and software products.
However, the reality is that only a small percentage of people […]


Business Knowledge Representation

Have you ever thought about how your mind stores and organizes all of the things that you know?
Most people have not and quite frankly the majority of people could care less to think about this question. However, there are reasons why you and other business owners should care very much about this question for […]


7 Keys to Selecting a Money-Making MLM Business

With the ever changing culture of corporate America, many men and women alike are looking toward home-based business solutions. A home-based business is a popular choice for many families today as they attempt to balance income needs versus family support.
One of the most important decisions to be made involves the selection of a home-based […]


E-mail Marketing: Increasing Your Conversions and Exploding Your Sales

The world of internet marketing has opened doors for businesses in more ways than one. In general, the internet has destroyed traditional boundaries by connecting businesses with client prospects and potential customers from around the globe. Unfortunately, the worldwide exposure doesn’t necessarily translate to increased sales.
In order to take advantage of the increased […]