Author Archive
Marketing and Being a Guerrilla
What is Guerilla Marketing and how can you use it? Guerilla Marketing is the use of avant-garde marketing techniques intended to get greatest results from the smallest amount of resources, which let’s face it; in today’s economy plays an important role. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which […]
Michael Jackson’s Fiscal Disaster
When you live in Never Never Land, aren’t things supposed to be fun? According to Michael Jackson’s latest financial woes the answer is no. Earning large amounts of money since he was five, how can Michael Jackson have a fiscal fiasco?
It boils down to spending versus watching the bottom line. Although Jackson’s […]
What is a Record Pool and How to Use Them For Exposure
The winter months have hit us and unless you live in Southern California, most people aren’t swimming in open-air pools any longer.
Until recent times, Indie Artists and the labels they set up for themselves had a hard time getting their music heard by anyone outside their own backyard pool of fans. With guerilla marketing finally […]
How to Become the Next Music Superstar
Thanks to the electronic revolution, the music industry is changing. No longer do musicians and singers need the backing of radio stations and big record companies to start building a fan base or having a successful music career. “Forget about American Idol and Nashville Star, don’t rely on record labels; an artist can make a […]
Do Women Rule by Committee
Every day decisions are made that influence our lives or businesses. With men and women occupying the same space in corporate American, the Glass Ceiling is busting wide open. Men by nature want to conquer and dominate and always have, but women have arrived on the scene with full force and a different […]
RAS and Your Path to Success
How often do we get in the way of our own success? Often we map out a strategy and goal chart and then set sail on an unknown ocean in order to achieve that which we truly desire, only to end up crashing into the reefs. “The best laid plans of mice and […]
Oil Prices, Our Economy and National Disasters
With the onslaught of Katrina, how will the world survive the economic chaos that is about to unfold? Our economy cannot sustain any more surges in oil prices with the AP wire reporting $5.96 a gallon for regular gas in some areas of the U.S.
Most U.S. cities aren’t set up with mass transportation, and […]
Get ‘No You Can’t’ Out of Your Vocabulary!
No. It’s a two letter word that can instantly send chills down the spine of the strongest “strong man - woman” and knocks the wind out of anyone’s sails. In the entertainment industry it’s a word you may hear a million times…”No.” Even if you hear the word “No” one million and one […]
Finding Distribution: Online, Retail and Other Outlets for your Music
Finding a distributor is hard. It can take months and months before you find and secure a distributor, which is not an easy process for independent labels or individuals.
Don’t give up or get discouraged; keep plugging away, even if you can’t find a distributor after months of searching. Distributors get a lot […]
How to Market Your Band’s Music and CD to Make Money
As a musician, bands have it easier than a solo artist in terms of cost to make a CD. Other than that, there are little or no differences. For bands/artists who wish to start the process of making, distributing, and getting radio airplay by themselves, believe it or not, you are starting your […]
