Author Archive

World Class Indian Companies Don’t Care About World Class Products or Services

India is one of the fastest growing economies in the world today and there is no denying that some Indian companies are doing very well at least for themselves by riding the economic boom. But when the press and the pundits frequently talk about world class companies Indian consumers wonder whether they have one.
First of […]


Desktop or Laptop - Consumer Guide That Helps You Choose What You Need

Laptops have a great advantage in terms of their portability. If you carry a laptop with you, your applications and documents are always immediately available. With a wireless modem, your laptop can also access the Internet while on the go, so you can virtually carry your office with you and be more productive.
Desktops score […]


Online Shopping in India - Why More Shoppers Are Not Ordering Online

Online shopping is quite common these days in the developed world than it was about 5 years ago but it is not the same in India for its own set of reasons. In developed economies consumers find the worldwide web a great place for bargain-hunting, with most goods available at lower prices than in a […]


Beware of Vaastu or Feng Shui Specially When Builders Talk About Them

While lately frontline Indian companies are making some progress in corporate governance but by and large business houses in India ranging from small to large sizes still depend heavily on misinformation, deceit and false claims than quality of products, design innovation and service to make profits. Our businesses and businessmen have a very dismal record […]


Credit Card Reward Points - A Consumer Guide to Choose Smartly Among Many Reward Options

ICICI Bank has perhaps the largest credit card base in India and also has one of the most elaborate reward programs among the banks. They are the ones who started the express reward program which gives accelerated accumulation of reward points depending on the total purchase on a card and it gives incentive to customers […]


Customer Service thru Call Centers - Are They Making Lives of Indian Customers any Easier?

We all have to fall back on call centers these days whenever we need some help or information for our bank accounts, mobile services or tour itineraries as we don’t have the time to visit the relevant department. But the experience is seldom satisfactory and many people believe that customer service over telephone simply does […]


Low Cost Airlines and Cheap Fare - Are Indian Budget Travelers Really Satisfied?

Things have changed dramatically in air travel in the last few years as far as India is concerned. Once upon a time flying was possible only for privileged few but that scenario is now a thing of the past.
Air Deccan has spearheaded the transformation of converting air travel into an affordable option for the […]


Buyers Guides vs. Unbiased Product Reviews - Why More and More Consumers are Preferring the Latter?

If you are on the look out for a buyers guide before going on your next shopping spree, here’s something that can help you make a smarter choice! We all know there are buyers guides written and compiled by product experts that are served along with the newspapers and magazines. You can get a […]