Author Archive
These 7 Tweaks Doubled The Conversion Rate
If you’re using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might be losing out on many valuable prospects. I’ve recently implemented a few simple changes to a client’s landing […]
Top 5 Reasons Your Search Engine Rankings Dropped
Don’t get too comfortable with that cushy search engine position you’ve been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons:
1. The search engines have changed their algorithms. […]
Does Short Web Copy Outperform Long Copy?
If you have been marketing - either on or offline - for any amount of time, you have probably encountered the long copy versus short copy argument. Many marketers argue that long copy pulls much better than short copy, whether in direct mail or on the internet.
But on the internet, attention spans are extremely fragile. […]
How To Plan Your E-zine Re-Send
You crafted a great e-zine campaign, with a compelling subject line, the perfect mix of html and text, dynamic supporting graphics. Your headline is persuasive, your offer is unbeatable, your product is top-notch…
And yet the sales aren’t pouring in as you expected them to. Only a fraction of your readers actually opened your e-zine. Oh […]
Want a Better Search Engine Ranking? Try These Easy Steps
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot!
Because Yahoo’s algorithms are a few years behind Google’s, it is often easier to get a decent page ranking in Yahoo. […]
How To Design Your E-zine For “Images Off”
Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers will never see any of the images embedded into your e-zine, but that doesn’t mean they can’t have a great user experience.
Just follow these simple tips for designing your e-zine messages […]
Business Planning: It’s The Second Quarter… Do You Know Where Your Business Is?
Can you believe the first quarter of the year is almost over?! When you look at your business, the amount of money you’ve earned, the number of new clients you’ve added, are you 25% to where you want to be for the year? If not, why not? And what do you plan to do about […]
Website Not Generating Enough Leads? Is It Really Trying To?
I have a client who complained that his website was not generating enough leads. So he hired me to critique the site and propose a new design.
When I took a look at the website, the problem was immediately apparent. As it turned out, his site was not capturing any leads because there was no […]
How Does Your Landing Page Measure Up?
You managed to entice your email reader or web surfer to click your link or your ad. In today’s cluttered web marketing world, that’s quite an accomplishment. But don’t start celebrating yet. It’s what happens after the click that determines the success of your campaign.
And unfortunately, according to a recent SilverPop study, up to 50% […]
7 Simple Steps to Getting Your Mo-Jo Back
Ugh, it’s that time of year again when we look at what we’ve accomplished and what we still have to do and for some of us, we kind of teeter out. Has this ever happened to you:
You’re in the middle of a great project, or working on an exciting activity, and all of a sudden […]
