When I was a kid, I couldn’t wait for the Lillian Vernon cataloges to arrive in the mail. Each page was chock full of items that had no real purpose other than they were fun to look at and buy. As I thumbed through the pages, I wasn’t dreaming about what I wanted to purchase [...]
One of the areas in which many service professionals (that includes success coaches, organizers, designers, writers, speakers, counselors, consultants and trainers) play small is in how they acquire new clients. Maybe this sounds familiar: you go to a network marketing meeting, talk with one new person, exchange cards and agree to “do lunch.” Two weeks [...]
Every woman small business is run on agreements. Some of the agreements are printed and signed, like in a contract. They can be felt, seen, read and discussed. But what isn’t always so obvious is the unspoken agreement we’re entering into. This is the one that, when everyone is in agreement, makes our work a [...]
If you’re looking to give your cash flow a boost then the easiest place to find new business is with your current clients. I know you’ve probably heard this before but I bet you haven’t heard exactly how to make this strategy work. Marketing consultants call this is the “Low Hanging Fruit” strategy. I especially [...]
If traditional marketing plans work so well how come more woman business owners don’t make them? Because they’re boring, that’s why. I mean, really, creating a traditional marketing plan is about as exciting as picking lint off of a sweater. Hardly the stuff to feed and nourish inspiration! Plus, for the soul-inspired woman entrepreneur, a [...]
What motivates people to hire you? The answer can be summed up in one simple word. Connection. Why? Because connection is rooted in emotion, and we all make our buying decisions based on emotions. Most women entrepreneurs mistakenly focus on explaining how they deliver their services. If you’ve been reading this Ezine for a while, [...]
I am naturally a competitive person. I like to set a goal, treat winning like a game, then see where I need to challenge myself to reach my outcome. This strategy is the reason why I went from low six-figures to high six-figures in just twelve short months. Which got me thinking: why not give [...]