Author Archive
The Basics Of Web Conversions
Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues. Conversion happens as a […]
Creating Effective Headlines
You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons. It is said people do not get bored in print. If a page does not deserve their attention they just flip over. […]
