Author Archive
Investing in Today’s Unsettled Equity Environment
There’s no way around it: investors (big and small) are experiencing real pain in the US stock market. To successfully navigate today’s uncertain stock markets, it’s important to approach investing cautiously. Here’s why.
It’s really important to understand that much of the 2002 to 2007 bull market was built on excessively high levels of borrowing by […]
Building Real Estate Leads
Whether you’re just starting out, or you’ve been in the real estate business for years, there’s simply no more important task than lead generation if you want to be successful.
I know this is contentious to many of my peers; many argue that real estate is about connections, about building relationships, about providing an important service. […]
Top Four Restaurant Marketing Tips
Successful restaurant marketing is a mix of art and science. As an industry, the restaurant business showcases a wide diversity of experience and inexperience. Some proprietors grow up in the family business and understand their restaurant as a work of the heart. Others come into the restaurant business out of a love or passion for […]
Top 10 Tax Planning Tips for Investors
As the end of the year approaches, it’s always a good idea to consider what tax-saving initiatives you might commit to before Dec. 31 in order to ensure you get the most benefit for the 2006 tax year.
To that end, I would recommend 10 key strategies in relation to your investments that you should consider. […]
Business Wisdom for a Young Company: Get Legal Counsel
Every business needs the services of two very key professionals: an accountant and a lawyer. Most people have a clear understanding of why an accountant is vital: accountants provide an immediately visible service such as reviewing numbers, preparing statements, and arranging tax and payroll remittances.
But accountants aren’t the only professional you should have available […]
How Not to Succeed with a Direct Mail Campaign
There are two deadly words in marketing: “by committee”.
As a professional marketer, I tend to avoid inviting the entire management team to comment on or participate in my advertising and communication planning.
There’s a really good reason for this, and it’s not that I’m trying keep the reins close for my own sake.
When planning anything, […]
The State of Marketing Today
Marketing is hard work. Now, I know what many are thinking. Outside of the marketing end of the building, who’s going to believe that?
To many people, marketing is either something that “anybody can do”, or it’s the department that enjoys a free ride on the hard work of the rest of an organization.
Nothing could […]
How to Benefit from Investing in Real Estate
I bought my first apartment 10 years ago, on my 20th birthday. I had spent the previous 5 years working and saving for college; but when I finally entered college at 19 on a full academic scholarship, I decided that instead of spending my accumulated savings, I would try my hand at investment. Here I […]
Is it Better to Lease or Buy a Car? It Depends
Cars are among the most expensive purchases we’ll make. It’s therefore understandable that consumers want to make the right choice in deciding how to pay for a new car, whether to buy or lease.
When deciding on the best option for your unique circumstances, it really depends on your lifestyle and priorities. Car buying is just […]
