Author Archive
The Magic of Face-to-Face is on a Trade Show Floor
Trade shows are the perfect place to gather new relationships and enhance existing ones. In the sea of individuals on a show floor, buyers and sellers can come together to discussion opportunities.
The attendees can assess which suppliers should be pursued and eliminate those who do not make the cut. Those decisions to include and […]
An Age Old Question: Should We Exhibit?
Could this be the pivotal opportunity you have been looking for? You just hung up the phone mulling over all that you just heard.
There is a trade show coming to your town - it sounds like the attendees fit your customer profile and your competition will be there.
Now you are asking yourself […]
Short Changing Your Trade Show ROI by NOT Planning
It seems to be a fact of life - we are poor planners.
And it is surprising, especially when we talk about planning for various marketing activities which have high price tags.
Trade shows have proven to be an effective tool for marketing.
Still, there are far too many exhibitors who rush […]
How To Recession Proof Your Business By Refining Your Marketing Activities
TO SPEND OR NOT TO SPEND - that is the question of the day. Where is the best place to invest my marketing dollars? These are dollars, once spent, cannot be reclaimed unless there is net sale. Right? Or, to put it bluntly, what’s done is done.
So the question of whether […]
Is Your Customer Database Lying To You?
Companies exhibit at trade shows to attract an attentive audience who, hopefully, will show interest in their product or service. The show organizer uses company marketing dollars to bring potential customers to these shows. As an exhibitor you must go about doing this same thing - inviting your customers and prospects to see […]
How To Increase Market Share In Spite of Recession With Trade Shows
Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved itself in one of two ways. They can either enhance their company’s cache of customers, or merely attempt […]
The Secret To Filling The Prospect Pipeline In 2008
The quest of filling the sales pipeline is of paramount importance for all companies.
B2B Magazine in their December 10, 2007 issue, the article - ‘BtoB’ survey finds marketers plan to increase budgets in 2008 shared this statistic:
“The primary marketing goal for 2008 is customer acquisition, cited by 62.4% of respondents, followed by brand awareness (19.3%), […]
What’s in Store For Trade Show and Event Industry in 2008?
It is the beginning of a new year, and the trade show world is full of ideas and plans for achieving success.
There may be turmoil in the stock market, rising prices of consumer goods, politics in the news everyday and other economic factors beyond our control, however the buying and selling that takes […]
Fixing The Gap So That You And The Customer Wins!
The CMO Council is promoting their newest research findings - a report entitled “Profitability from Customer Affinity”.
In an email promotion, they start the document with this finding from the research: “56% of vendors view themselves as being extremely customer-centric, but only 12% of customers agree. Despite an increased focus on customer engagement, most B2B […]
