Author Archive
MLM Downline Retention- The Holy Grail?
Retention. It’s the magic word in network marketing, maybe a more important issue to network marketing business owners than prospecting. It’s the Holy Grail of network marketing. For the majority of MLM distributors, retention is elusive. High drop rates are discouraging. It’s the easiest business in the world to start, and the easiest to […]
Who Owns Your Network Marketing Business?
Who “owns” your team of independent contractors, your MLM army of volunteers? Your downline belongs TO YOU first, not the company you rep for. Some would consider these comments heresy. It’s a complicated idea fraught with all sorts of potential landmines, like; “What if my downline decides it doesn’t ‘belong’ to me? Does this […]
Network Marketing is Not for Normal People
Network Marketing has been called “The People’s Franchise”. A home business model that has been designed for the person with little or no training in business. People are promised that they will earn millions and the average distributor earns maybe $300-500 per month.
Is the multi-level marketing promise a lie?
I don’t think so. I […]
Online Marketing Survival Skills for the MLMer
We’ve all heard stories about the teenage kid who builds an online marketing empire. Overnight. In his bedroom. In between playing XBox 360 and doing his homework. Or the network marketer who builds a massive organization from zero in just 90 days using the internet. (Funny they never say HOW they did it…they just “showed […]
Does Your MLM Ignore Online Marketing
It’s absolutely mind-boggling that network marketers, especially those in established companies, need to defend their online marketing efforts to their peers and corporate partners. Every marketing survey, every market indicator is pointing to the internet. “Home party”, or “party-plan sales” is the lease searched for term in the home business category.
The biggest? “Online home business”.
You […]
The Myth of the Free Business Opportunity
“It’s Free! It’s Free! It doesn’t cost anything to join!You can make money! You can sponsor lots of people because it doesn’t cost any money and the products are cheap! It’s the easiest sale in the world”!
If I can paraphrase Forrest Gump, “Free is as Free does”.
People who promote free or what I call “low-ball […]
Growing Your Business with Purchased Leads
So you’ve used up your “warm market” of friends and family. Or you really don’t have one that you want to contact about your business opportunity or product. And you don’t want to get out a phone book and start cold calling. Then it’s time to buy some leads! When I first purchased leads about […]
11 Innovative Ways To Use Your Autoresponder
In Today’s market, autoresponders are required. If you market online without an autoresponder, you’re wasting your time. They automate followup, and allow you to stay in touch. It’s been said that the customer needs to see your name at least 7 times before they respond in most cases. It is impossible to manage […]
Supercharged Traffic Exchange Tips to Jump Start Your Marketing
Show me yours, I’ll show you mine…
That’s exactly what traffic exchanges are; you agree to look at the websites of others, and they look at yours. Traffic Exchanges are clean and “family friendly”. Almost all traffic exchanges have a free membership option. All of them have inexpensive upgrades.
Here’s the deal, with […]
10 Hot Tips to Make Your Ad Copy Sizzle Now
If you are marketing online, it’s essential that you know how to write effective ad copy. If you can string two sentences together, you can learn to write effective ad copy. Best advice- “Enter the conversation already going on in your prospect’s head”. People don’t care what you are selling, they care if you […]
