Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that [...]
The credibility of seeing something in print is so powerful, it’s become a clinch (“I saw it in print”). Just one good article in a decent magazine can do more for the marketing destiny of your company or books, product or service than several back-to-back ad campaigns.
Why? Because America loves magazines. Just look at [...]
Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points…
Seven Direct Response Marketing Points for Supplement Companies. Okay, first point:
1. Is your [...]
When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the “old days,” there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would “appear” in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage.
When [...]
As a national pr firm who is a provider of talk radio guests, we’re frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We’ve been doing this for nearly 15 years and have found it to be an amazing marketing strategy.
With probably [...]