There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are [...]
You can’t put a price tag on a good reputation. At the risk of sounding like a MasterCard(R) commercial, It’s priceless. Folks, we’re living in the Recommendation Age. Social networking and community-driven content sites are launching and growing at an incredible rate. With only a few clicks of your mouse, you can get restaurant, movie [...]
Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by…dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were. So there I am, gazing out upon this sea of [...]
Let me start by saying (in my best Jack Nicholson-esque voice) that if you can’t “handle the truth,” you may well be offended by this article. Consider it a disclaimer. Feel free to disagree…your mileage may vary. Still here? Good. Let’s get to it then, shall we? Yes, I am a Fontaholic They say that [...]
The word “niche” may be all the rage these days, but it really isn’t a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of years. Now, don’t panic if you have an established business; you can still carve out a niche market for yourself, [...]
My very first job was working for the department store chain J.C. Penney(R). I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were flipping burgers or slaving over deep fryers, I was honing my early sales skills, and thoroughly enjoying a shopping mall [...]
My first childhood crush was on the cartoon Speed Racer. When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of [...]