Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle. It truly is a jungle out there [...]
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product – but, if you don’t know who needs your product and why they need it – you’ll be about as effective as a death row pardon [...]
This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news? Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if [...]
As consumers, we’re bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad — that simply isn’t the case. Large ad agencies employ huge teams and countless millions each year conducting market research on what gives John Q. [...]
Now that the onslaught of holiday gift-giving idea commercials have ceased — have you noticed all of the commercials for various diet programs — capitalizing on our need to declare our “diet resolutions”? The whole idea of diet resolutions “weighed on me” (and not merely about all of the carefree cookie consumption of December, either). [...]
As much as it pains me to admit this, I may have learned something from the Terminator. Well, to be clear . . . it was actually from the new Fox(R) spinoff series, “The Sarah Connor Chronicles.” I have never been much of a fan of this series of movies, but after viewing them again [...]