Author Archive
Mortgage Marketing List Management Made Easy
Many of you have huge databases and do a great job of keeping in touch with the contacts on your lists using frequent mailings.
If you are one of these people…Kudos to you! When maintained correctly, your database will provide a super source of mortgage referrals and new loans, keeping your pipeline filled for many years […]
Two Mortgage Marketing Lessons From Sheldon Uthman
Last week, I was checking my email and I noticed a message from a “Sheldon Uthman.” The subject line of the email simply said “A message from Sheldon Uthman.”
As you might expect, the email was one of those crazy scam emails that originate from another continent and promise huge amounts of money. All of these […]
How To Fully Automate Your Mortgage Marketing Postcard Program
So, you’ve been doing a great job of maintaining your database and periodically mailing to your list using postcards. Your list is not particularly large, about 200 names or so, but it’s a good one and you have secured mortgage business from it.
Just the idea of organizing and putting together another mailing doesn’t leave you […]
7 Tips To Help Your Mortgage Business Survive The Current Mortgage Meltdown
All of the experts are referring to our current mortgage problems as a mortgage crisis…a much needed adjustment…and even a mortgage meltdown. As might be expected, there’s a lot of finger pointing and blame being levied on everyone connected to the mortgage industry.
Most of the Mortgage Professionals that are working today have never experienced a […]
30 Minute Mortgage Marketing
Although I can’t promise you a complete meal in just 30 minutes as does Rachael Ray on the Food TV Network…I can provide you a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can’t find enough time to really do your marketing.
Here’s what you need to do…Promise […]
How to Market Your Mortgage Business And Website Using Articles
You are reading this article and adding it to your mortgage marketing knowledge because one or more of the following occurred:
1. You were notified via email that it was now available on my website,
2. You have book-marked my website and check for new stuff periodically,
3. You have a friend that sent you the article that […]
Numbers That You Must Know About Your Mortgage Business
Successful mortgage people know their numbers. Just for your information…I’m not talking about the normal mortgage numbers that we use every day. You know…mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff.
Instead, I’m talking about these kinds of numbers…how much it costs to find a mortgage prospect and how […]
How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results
It doesn’t matter whether you’re using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system…all of your marketing efforts should be designed with a single purpose and objective…identify and capture the information of new mortgage prospects.
The easiest way to do that is to channel everyone to one place, […]
Three Reasons Why Your Mortgage Website May Not Be Working For You
You do have a mortgage website…you do have a page on your company’s website…or maybe you bought a subset template page on a master mortgage website…you do have an email address that does lend credibility to your mortgage business…and, all and all, you have made the big move with many other Mortgage Professionals to the […]
6 Reasons Why People Will Commit To Your Mortgage…Or Maybe Not!
Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer’s vehicle over another?
And closer to home, why a mortgage prospect would pick one Mortgage Professional to work with on a loan versus another? Whether you’re new to the mortgage business or an old hand […]
