Author Archive

What is a Certified Performance Technologist?

Until the development of the Certified Performance Technologist (CPT) designation, just about anyone could claim that they were a training professional. On the other side about the same time, training practitioners were asking for a credential to help them assess their ability, laser focus their professional development efforts, and receive recognition for their capabilities.
In […]


Thank You Cards: What Do I Say?

Sending a thank you card is a great way to build and maintain a business or personal relationship. It can be simple and to the point, yet still pack a punch with the receiver in demonstrating that you are a sharing and caring person. In our impersonal world, the simple act of saying […]


Write 38 Measurable Objectives In Minutes!

My assumptions are that:
You have some basic knowledge of training.
Or you may have experience in the training field as an instructor.
You might have developed instructor-led training or printed training manuals.
YOu would rather get a root canal than write objectives!
Wait, there is hope!
The first most important principle to remember about writing objectives is: Understand is not […]


Stabucks Closes For Training: News At Ten

While catching the early morning news at the gym today, I was astonished to hear the headline that Starbucks is closing nationwide for three hours to train its 135,000 store employees on the art of coffeemaking and the ultimate customer experience.
Wow! I have been a training professional for over 25 years and this announcement is […]


Don’t Start With a Blank Page, Use Content Blocks

Recently I helped a small business owner totally re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials or responding to bid proposals later in the year.
He said,”It is so hard to start from scratch writing […]


Be Prepared For Business Matchmaking Events

Just yesterday I participated in a business matchmaking event sponsored by the local SBA and prime contractors in the Houston area. These types of events of held across the country to help small business owners meet with decision makers in government agencies and local prime contractors. I have attended these events previously but did […]


Write Your SBA 8a Social Disadvantage Narrative

Background
Are you a minority or woman business owner? Have you considered applying for SBA status to allow you to access millions of contract dollars with the federal government? Wonder if your business qualifies to become 8(a) certified?
Here is what the Small Business Administration (SBA) has to say about who is considered socially disadvantaged?
According to the […]


SBA 8a Certification: Are You Scared To Apply On Your Own?

Please answer these questions:
1) Would you pay someone to fill out an application for a credit card?
2) Do you want to make a simple process more complicated?
3) Are you lazy?
If you answered YES, to one or more of the above, then totally reconsider if you want to get SBA 8a certified, because you don’t have […]