Author Archive
Do You Call Yourself A Leader? Do Your People Call You THEIR Leader?
Leaders, in order to be effective, must inspire confidence in order to have followers.Unless leaders have followers they aren’t leading anybody are they?
Effective leaders are those who inspire confidence in their followers because they consistently lead them and the organization in the right direction.
How do leaders know what the right decisions are, that will lead […]
Succession Planning And Business Organization
A succession and estate planning lawyer told me a long time ago that “businesses are organized the way they were organized.” This succession and estate planning lawyer had been working with successful business owners and farmers for over two decades by then. I was young and didn’t understand what he meant… when said that one […]
Strategic Planning Calls for Peer Support and Advice
Strategic planning: of course it’s something that you should be doing for the good of your company, but actually taking the time and dedicating the resources to make it happen is often difficult. It’s like daily exercise - you know you would feel better if you fit it into your schedule and you know that […]
Web 2.0 Has Business Owners Blogging The Success Stories of Their Company
People is not just the name of a magazine, it is the subject of virtually every story published today. How people use a certain product. Why they behave the way they do. And what activity they’re engaged in that is charming, disarming, or alarming. It’s all about the people.
Most business publications tell us about […]
Sales Training Resources via Free Article Search Engine
If you expect to succeed at sales you need to find or develop a style that fits your personality. Stop begging for their business, stop wasting your time with people who don’t want what you’re selling, and invest your valuable time disqualifying the people who don’t fit your well developed picture of what a client […]
Internet Search, Like Politics, Is Local
Local search is all the rage. At the 2007 Search Engine Strategies event in New York City there were presentations and exhibitors touting the importance of local search strategies and tactics.
It’s like the presenters and exhibitors just discovered that people are really mostly interested in finding products and services nearby.
I guess what’s really going […]
Speakers - You’ll Be Remembered By What You Do, Not By What You Say
When called upon to speak to a group, it’s more important to deliver on the audience’s expectations than on yours. What does the audience want? What do you have to do to get invited back? Here is how three speakers on the same panel made three distinctly different impressions on their audience.
At a recent industry […]
Email Mistakes That Destroy Customer Trust
Is email your company’s friend or foe? It depends on how you use it, how important new customers are to you, and how much you value existing customer relations.
I was going to order a bunch of custom embroidered polo shirts for our team to wear at an industry event. I went to a well-known company, […]
Word Of Mouth Marketing - Three Simple Tactics Will Guarantee Your Word Of Mouth Marketing Success
By now everyone on earth knows what word of mouth marketing is. There is even a word of mouth marketing association, which seems bizarre since isn’t word of mouth what we as humans do? Do we have to be taught how to market by talking about it?
And since we all know the reverse side of […]
Trade Shows and Trade Show Exhibits - How To Get The Most Out Of Your Next Tradeshow
Trade shows as a key component of every industry, association, and professional meeting. Their importance cannot be over stated for the attendees, the sponsoring organization, and the exhibitors themselves.
Trade show attendees have access to “what’s new” in one place. They can check it out anonymously and with no obligation. If they aren’t interested they can […]
