Author Archive
Seven Questions for Your Potential SEO Firm
SEO is a confusing service to purchase. If you talk to different search engine optimization companies, you will hear a lot of the same things, yet when it comes to money, prices will be all over the place. You’ll likely receive quotes ranging from $100 per month to over $5 thousand per month. So how […]
Measure Your Life’s ROI
I was having a conversation with my brothers this morning about past mistakes, and a thought popped in my mind that I thought I would share. Much of what we do here at my company is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us money, and […]
The Six Minute Pay per Click Firm Interview
From the people who designed your web site to the people who create your traditional advertising, it seems like everyone claims to be experts in search engine marketing. The problem is that most web site designers don’t know much about search engine friendly design because it’s contrary to many things a designer might want to […]
Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. Web site designers, ad agencies, programmers - they all claim to do it. Intuitively, it makes sense. The company that designed your web site should know how to promote it. The company that creates your advertising […]
Getting More Done with Yahoo! Search Marketing Automation
There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Yahoo! has some interesting automatic management options that we have found to work fairly well.
The first option is its Tune Up Campaign feature. With this option, Yahoo! will perform an […]
Understanding the Difference Between SERP Ads and Content Network Ads
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. Search engine results pages are what you typically think of when discussing pay per click. Your ads are displayed when users search for terms that are the same […]
Using Google’s Preferred Cost Bidding Option to Reduce Your Risk of Overpaying for Keywords
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you often have to be willing to bid high to get your actual cost […]
Using Targeting to Maximize Your Pay Per Click Performance
Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others.
If you operate […]
Unusual Uses for Cork
The most common use for cork remains as a means of capping wine bottles. There are now modern alternatives for this service, such as plastic stoppers, but traditional cork stoppers remain the most popular choice for wine purposes. In fact, it has been reported that cork accounts for only 15% of cork usage by weight, […]
America: For Sale to the Highest Bidder
America is steadily being purchased by foreign interests. For years, the U.S. government has sold treasury bonds to anyone willing to buy them to fund our country’s budget deficits. There is mounting evidence that foreign interests are now switching some of their funds to private American securities - stocks and bonds issued by private companies. […]
