Finding Distribution: Online, Retail and Other Outlets for your Music

Posted by jaci_rae

March 30, 2008

Finding a distributor is hard. It can take months and months before you find and secure a distributor, which is not an easy process for independent labels or individuals.

Don’t give up or get discouraged; keep plugging away, even if you can’t find a distributor after months of searching. Distributors get a lot of packages on their desks every week, so it’s imperative that you contact them first before you send them a package. When calling a distributor, you may get them on the first try, or it may take you weeks before you get a live person to talk to.

If you don’t contact them first, and send a package to them unsolicited, it might get tossed or sent back unopened. But you may think, ‘My product is awesome! They would never do that with mine.’ Sorry to bring you bad news, but your package may never get opened. As a matter of fact, it may never get past the receptionist’s desk without prior clearance. So why not make sure that your product has a much better chance of getting heard by getting permission first?

For those of you who feel you could never make any cold calls, you will have to get over it, or have a friend do the calling for you. Getting through the first phone call is always tough, but then you will see, as you make more and more calls, that it gets easier every time. You are in competition with a lot of people who are making the calls. If you don’t call, the chances are very slim that you will ever be heard.

If, after the first time you call, you still feel that you are just too embarrassed, try making up a character and make your call as that character. Become “Jicki Wicki” from “Nagawicki.” (You never know; it could lead to an additional career of acting!) Make it a game.

It is important that you submit your CD to a distributor that distributes your kind of music. The person you send it to is not necessarily the person in charge of final decisions. From the time you start contacting them, it may take you six to eight months to get the actual product in their hands and get them to finally listen to it, before you find the right distributor. Once you finally get one, it can take an additional few months to get added to their database. Here are few words of advice on finding a distributor:

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