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What would my barriers be to selling in a software to financial advisors that would make work easier for them?

What would my barriers be to selling in a software to financial advisors that would make their work easier to do and give them more time out mingling with potential clients?

This entry was posted on Tuesday, August 3rd, 2010 at 1:52 pm and is filed under Business Ian. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “What would my barriers be to selling in a software to financial advisors that would make work easier for them?”

  1. a; your English needs help
    b; there is no need
    find UNMET needs and fill them……

    don’t just create IT stuff and seek buyers!!

  2. Your primary barrier to entry would be costs of developing the software. Assuming that the software is already developed, the biggest hurdle that you face is the cost of marketing the software. Marketing costs are NOT considered to be a barrier to entry, however, given the many, many programs that are already available to financial advisors, you will need an excellent marketing plan.

    Make sure that you identify the competition and that you can explain why your software is different!
    We have many software programs already available to us through our Broker-Dealer affiliations, most for free as part of our contractual relationship.

    Good luck

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