Search engine optimization is something that sounds relatively easy to achieve. You choose some keywords, and voila, your page is optimized for SEO, right? It’s not like that, and although many people understand the basic principles of SEO, a lot has changed in the last ten years about achieving organic positioning.
SEO is the abbreviation in English for: “Search Engine Optimization” and refers to the techniques that help your website better rank in the search engine results per page, SERP for its abbreviation in English means “search engine results pages. ” This makes your website more visible to people who are looking for your brand, product, or service; that is, your website or URL appears in the first positions.
The first thing to understand is that there are three types of SEO, and it is worth making a list to check, adjust, and add the following elements:
On-Page SEO is associated with your website’s content to understand if internet search engines understand your content and if your page is a source of relevant information for people who are looking for those topics. Conduct a study of keywords within your page and add “inbound links” or inbound links. You can use the Keyword Difficulty Tool to understand which keywords you can include on your site that are not very competitive and relevant. . you can also use the On-Page SEO Checker to check each of your pages within your website.
Technical SEO is related to all the elements that are present within your website. Here we go into a bit more in-depth aspects since it has to do with the site’s back-end structure. The Technical SEO helps the complete reading of it by the search engines. They can understand the site and its architecture; it also helps to provide a good experience for the user who navigates within our website, and this also tells you to the search engines that our site is of quality. If you want to know how well or poorly you have done this job on your page, You can enter the SEO Audit Tool and review it to know what actions to take.
Off-Page SEO is the most complex of all; it strengthens your website’s influence and relationship with other sites. It includes the strategies and techniques you can use to build a place’s reputation and authority; these factors help search engines know which website should be ideal for when someone is doing a specific search since it comes from a reliable source.
Most of the actions that increase off-site SEO are related to high-quality backlinks. A high volume of links pointing to your site from other authoritative websites helps your site become a useful and relevant page. For this to happen, you must have an inbound link building strategy and a plan to invite well-known people to write on your site or ask them to point to some content on your page.
To create an inbound link building plan, you can use the following Backlink Checker. You can enter up to 10 URLs of your competitors or related companies to receive a report of which sites point to your pages to develop a solid plan to achieve the same goal.
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