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Email and SMS Marketing
Creating an interactive experience is vital to establish a close connection with your audience. Therefore, we will see the advantages of implementing a strategy using email marketing techniques and SMS marketing to connect with your customers.
Why use SMS marketing to connect with your customers?
According to the Global Mobile Messaging Report 2016, 9 out of 10 global consumers would like to communicate with businesses via text messages, but only 48% of businesses can send SMS.
It represents a vast area of opportunity to stay at the top of consumers’ minds and reach them through the devices they use the most: cell phones.
Similarly, in the 2019 Email Benchmark Study, people of all generations and borders consider both email and SMS to be essential for their day-to-day communications.
That’s why texting deserves a place in the toolkit for your communication strategies.
Since each channel offers a different tone and manner for each of your audiences’ needs and characteristics, the use of multiple communication tools provides customers with a 360 ° experience. It gives them the facility to choose the one they prefer.
Another advantage is that the SMS’s open rate is 94%, and 90% of them opens within the first 3 seconds. In this way, your SMS strategies can be much more effective if used to improve your emails, not replace them.
These are some of the times when having a combined email and SMS marketing strategy can help:
Reminders
Text message reminders can complement, for example, a purchase or shipping confirmation email.
A text message in these situations can be the best way to communicate an update in real-time. For most people, a mobile device is available all the time, making an SMS notification even more valuable if you want to communicate with your customers immediately.
Alerts
Sometimes with more urgent situations, SMS has the advantage of immediacy to inform your customers, unlike email.
For example, they serve to notify your users immediately if security-related actions have been taken on their account if there is a public safety announcement or any relevant update in nearby areas.
These alerts are common when changing the password or account information. Suppose an attempt occurs to make a payment in an unusual way to your customers’ usual behavior. Also, the most effective way to convey sensitive information is via text message.
These notices can be programmed and customized to your users’ preferences.
Confirmations
Generally, people expect to receive confirmation messages, either by email or text message, after placing an order online or updating their account.
It allows them to feel safe, know that your company has received their order, or make the user’s changes correctly.
What happens if a customer no longer uses your email address? Or the confirmation is sent to the spam tray? With an SMS, you can ensure that the information successfully reaches your target.
You can enable both email and SMS options and allow users to choose the medium they use most frequently.
Promotions
This strategy is usually the favorite due to the audiences’ great receptivity, the incomparable open rates, and the speed with which they reach users. When there is a shopping cart with products, an SMS can remind them that they cannot miss that purchase.
It is a way to create a sense of urgency and inspire immediate action. It also offers your business a valuable opportunity to turn one-way marketing into a two-way conversation.
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