6 Ways To Make Ride-Sharing Services More Efficient – Ride-sharing has now become the solution to the growing problem of traffic in many cities. In addition, these transportation services benefit passengers who have mobility problems. Ride-sharing transports are also helpful in emergencies as they provide safe and quick transport. Aside from these, ride-sharing companies have become an avenue for many people to earn a stable income.

In many countries, ride-sharing services have been the go-to option for most commuters. They’ve been preferred as they generally cut traveling time by a lot. But with better technology, ride-sharing companies could even be more efficient. If you’re into ride-sharing, you may be curious about how this app-based technology could improve further. So, read on!

1. Automate Operations

One way of improving a ride-sharing service’s efficiency is by automation. The quicker the process is, the more passengers would use the service. To accelerate the process, ride-sharing companies could enhance or include the following features:

• Quicker Order Response Time: Lesser waiting time means better productivity.
• More Pickup Points: Increases the coverage of a ride-sharing service and improves access for many commuters.
• Improved Driver-Passenger Matching: Preferences could make the riding experience more personal and apt for the passenger’s needs.

Typically, auto-responses and templates are given to clients. It’s in this phase that orders and queries should function mechanically. If you want better ideas about simplifying operations, you may go to a ride hailing platform and explore its features and services.

2. Build A Transportation Network

Having a connection with other drivers is one way of establishing a network. Its advantage is often felt when referrals and assistance happen. If a ride-sharing company clearly showed active and two-way communication among its drivers, chances are more commuters would avail of the service.

In addition, a good transportation network helps in providing precise routing and route-changing for drivers. It could also assist when an accident and other emergencies happen, and a passenger transfer becomes necessary.

3. Offer Personalized Rides – 6 Ways To Make Ride-Sharing Services More Efficient

If you’re managing a ride-sharing company or service, you could make your services extra special by offering more flexibles options such as microtransit services. Generally, this ride personalization includes selecting routes, estimated travel time, and payment systems, among others. This way, passengers are given a vast array of options to roam around a place they wish to enjoy. On the other hand, they could resort to a fixed option if they want a quicker and timely trip.

4. Ensure Faster And More Organized Driver Payouts

Drivers are the heart of any ride-sharing service. Traditionally, poor data management regarding drivers’ activity could result in delayed payouts. This could lead to dissatisfaction, and many drivers may think of resigning. In addition, this could taint the reputation of a ride-sharing company. With a faster and more organized system, drivers are guaranteed that their records are prompt, and so are their payments. This helps them stay motivated and satisfied in the job.

5. Create Accessible And User-Friendly Platforms

While mobile devices are widely used when it comes to accessing ride-sharing services, companies can also make use of web platforms to improve the visibility of their operations. In addition, it provides an extra avenue for probable passengers to explore. This way, the company and its services could be more familiar and become household names as time goes by.

In addition, the user interface in both mobile and web platforms should be easy to operate. This way, it’s inclusive to all types of users—even the technologically challenged ones. In addition, a language translation feature could be added for better understanding and coverage.

6. Add A Trip Pooling Option – 6 Ways To Make Ride-Sharing Services More Efficient

Trip pooling allows passengers to offset transport expenses. It also reduces the number of cars on the road, which is helpful to the environment. Generally, this could be adapted to any vehicle with a vast network of reliable app-based ride-sharing services. Trip pooling can also be done on a contractual or partnership basis. Your ride-sharing service can partner with a particular office, for example, wherein you will be its official transportation service for their employees.

Wrapping Up – 6 Ways To Make Ride-Sharing Services More Efficient

An efficient ride-sharing service is a godsend for many commuters who have to wade through stressful traffic each day. Its development through the years has provided a lot of benefits, especially for emergency purposes.

If you’re a driver for ride-sharing services, you’d probably seek changes that would reduce waiting time. It’ll be more likely to increase efficiency. If you’re a passenger, you’d be choosing a service that cuts costs and offers a lot of options when it comes to pick up and arrival points. Most importantly, ride-sharing companies should always consider the greatest points that could benefit the riders, drivers, and the environment.

networking – There are a lot of great ways out there that you can educate others on your business and get educated on the services that other businesses are offering too. However, though this is the case there is nothing quite like the old-school effort of attending a live networking event. By putting yourself in a room filled with other like-minded people, all of whom remain interested in the success and overall growth of their business, is a completely invaluable experience that cannot remain sniffed at. There are a lot of people who prefer to use online methods to do these events and whilst they are also effective, a live event does come with a large array of different benefits.

It’s Easier to Promote Yourself –

When you are at a live networking event you have the benefit of being able to give people things. This means that it becomes a lot easier to promote your business and ensure you stay at the forefront of people’s minds because they are going to have a physical representation of who you are. This can be something as simple as a business card or more complex like pens, badges and booklets. Before you head out to your event you should be sure you have the materials you’ll need in order to effectively promote yourself in a way that will stick with people.

Meet Industry Leaders and Experts Face to Face

Not every conference is going to offer you the opportunity to meet your idols and heroes in business but there is nothing quite like going to an event and having the opportunity to be in the same room as them. A lot of the time, when someone is high up in a particular industry, they remain  hired to come to events as speakers and provide insight on what they’ve learned. When you get to hear someone influential talk about the different ways they approach networking business, as well as the different ways you can benefit from their advice, it can be extremely insightful. You will learn more from your leaders when you are in the same space and you will also have more chance to ask questions too, which is why live events can be so helpful.

There Are More Opportunities to networking

When you attend a good conference or an event, you will find that it becomes a lot easier for you to mix and mingle with the others that are attending, which makes it a lot more straightforward for you to network with people. In doing this, you are going to form new relationships with people in your industry which could lead to an increase in sales or could lead to you having a smoother running networking business in the future. It’s easier to form these relationships face to face over the likes of coffee, lunch or cocktails. Not only that but if you don’t attend an event that you very much could be at, there’s a chance one of your biggest competitors will remain sat at your seat instead.

Underscoring Points of Pride in Your Marketing

Not every aspect of your business that you are proud of is going to be a natural fit for marketing. Other aspects are more internal, or it might just be that it’s not something that you feel will have much of an impact on employee engagement.

However, that doesn’t mean that these points of pride have to be completely absent from your marketing. Discovering creative methods of including them despite their apparent irrelevance can help to give your customers a more well-rounded appreciation for what your business has to offer.

Communication Through Demonstration

Why not let those results speak for themselves? Using all of your marketing prowess to draw your customers back towards your website (or even your app) can allow you to do so in a space that is more entirely your own. Sure, you might have already gotten through to them via your social media pages, but those platforms are still more neutral spaces. Here, you have the home advantage.

You don’t need to say anything at all. If your customers arrive onto your website and is impressed by both the presentation and the use of additional tools like APIs to improve their experience, they’ll already be feeling positively towards you. This can be underscored further by utilizing API security best practices so that the experience is consistently protected, assured and free of issues – defining their time at your platforms with a professional finish, setting a standard.

The Power of Testimonials

Staying quiet about these smaller bonuses yourself can also set the stage for your customers to mention them themselves. User reviews can be enormously beneficial for businesses like yours, able to provide you with feedback without asking for it and marketing without paying for it. Some audience members might trust the word of another customer more than your marketing, meaning that a positive review on these kinds of platforms could hold a lot of sway.

If you are still hoping to get more involved in this aspect of the process, you can encourage users to leave a review on a site that you consider most relevant. It might be the platform that the most people look at, or it could be one that’s used a lot in particular by your target audience, helping you to set the stage.

Connect Them to the Larger Picture

If you want to mention smaller points of pride, then think about their relevance. Mentioning them without connecting them to anything broader will have them stick out, and that might start to draw attention to them in a negative capacity. What if, instead, you consistently connected these points to your customers and the experience that your brand has to offer? Why do your customers need to know about why your security is great or why you offer fantastic working conditions? Each of these aspects has something about them that can improve audience perception of your brand, meaning that you just need to hone in on exactly what you need to say to communicate that.

Business Should Invest In Marketing Technology

Whatever the type of business you have, the heart of your operations should include marketing. This is most rightfully so, as with the strong competition businesses face today, you have to strive to stand out. It’s only through marketing activities that your business can carry on with its operations, and keep expanding its ability to sell the products and services you offer. In comparison with the past, however, marketing strategies now have changed and evolved. All these changes are brought about by advancements in technology.

This is where marketing technology, as used by Caffeine Marketing and other expert agencies, also called martech in the information technology and marketing sector, comes in. This refers to the general term for all the technology used in marketing to assist teams in their day-to-day work. Manual tasks are now automated, and doing so brings about so many benefits for the businesses that utilize marketing technology.

If you’re still convinced on how market can improve your business, here are reasons to prove that it’s worth investing in:

1. It Gives A Better Understanding Of Consumer Trends

Consumer trends, also known as consumer behavior, refer to a psychologically-based study on customer buying decisions and journey. There are several factors that can potentially affect consumer behavior, such as:

• How consumers make buying decisions, whether they’re shopping with a group or by themselves
• How consumers feel about certain brands and services
• What factors in a customer’s finances and everyday life influence their buying decisions

Using martech gives your business innumerable opportunities to gain insights on that information above. But, to be able to put to good use all those data, it’s not just enough to know what they are. You have to go one step further by using that information to come up with customer trends, so you’ll know better how to reach your target customers. You can be more refined in your approach as to what exactly it is your business offers, and to whom exactly you should offer those products and services.

2. It Enhances Customer Experience

One of the goals of your marketing campaigns should always be to improve your customer experience. The happier your customers are with your services and marketing campaigns, the higher the chances your customers are going to stick with your business. This creates the foundation of a strong following of loyal clients.

Using martech in your campaigns can enhance customer experience by increasing personalization and relevancy. It helps your business become more proactive with your marketing approach by anticipating problems or bottlenecks, and acting on those right away, before the situation even escalates.

In this age of tough competition for the attention of customers, all the customer data you now have is incredibly necessary for your business’ success.

3. It Now Makes It Possible For Businesses To Measure Marketing Results

Internet

How do you know if your marketing campaigns are good or not if you don’t even have a means by which to measure the results of your ads?It’s not just enough to have good marketing strategies, and, then, not do anything about these. If you leave your effort at that point, you could be making the mistake of using outdated or incompetent marketing strategies that don’t bring in results, and, therefore, are also a waste of resources.

With the use of martech, now it’s possible for businesses to measure the results and the outcomes of all your marketing campaigns. This presents you with more opportunity to optimize your campaigns, such that you’re focusing all your effort only on those campaigns that deliver. Most importantly, once you’re able to decipher that some of your marketing campaigns aren’t even bringing results, then you can switch to other modes and mediums of marketing instead, for better results.

4. It May Result In Lower Marketing Expenses

While marketing is important, this doesn’t mean that businesses can go all out and be wasteful with their resources. After all, you have your profits to think of, and you’ll want to keep track of how much you’re spending. By doing so, you can be certain that whatever you spend on in your marketing campaigns, you’ll havea good return on investment rate. This enables you to enjoy your profit-earning potential more.

With marketing technology, your marketing expenses may be lowered, as you may start making less mistakes in your marketing campaigns. You can be more certain that whatever marketing campaign you use, it can be effective at driving results for your business.

Takeaways

By making use of the latest trends in marketing technology, you can be certain that you’re giving your business a leverage against other competitors. If you haven’t already, then the reasons enumerated above should push you more towards that decision of paying fo, and utilizing marketing technology. Especially when you may have noticed that your business’s growth is hindered by its efficiency, then investing in marketing technology should no longer be a question. It’s an opportunity presented to marketers and businesses at present, so it’s all up to you to ensure you use those to your advantage.

The cryptocurrency market is a young one, and anyone involved in it for any length of time knows it can be tricky to navigate. Several factors can affect the value of cryptocurrencies, such as supply and demand, news coverage, and government regulations. For many people who are new to crypto trading or investing in general, there’s one thing that makes this whole process even trickier: getting your hands on the actual currency itself.

One solution is using cryptocurrency exchanges. These are websites where you can buy, sell, or trade cryptocurrencies. They’re similar to stock exchanges because they allow buyers and sellers to meet. These virtual markets help you make better decisions about your investments!

Helps in Converting Cryptocurrency into Fiat Currency

To convert your cryptocurrency into fiat currency, you need to use a cryptocurrency exchange. These are the only places to convert your cryptocurrency into fiat currency. Unfortunately, you can’t do this directly by going to a bank and exchanging foreign money for whatever national currency you want.

In the Cryptocurrency markets, trading is not a zero-sum game like traditional exchanges such as stocks, futures, and commodities trading. If one person sells their Bitcoin at one exchange, another person has to purchase it from them at another exchange. It means the price will be determined by both the buyer and the sellers of Bitcoin.

There are multiple ways for someone with Bitcoins on their account page on an exchange like OKX or Binance could get rid of them:

• The person could choose ‘sell’ when prompted after logging into their account page on the crypto exchange, where they have both USDT (Tether) balances and any altcoins. This process is usually easy unless there’s some error message displayed instead of selling based on market conditions. Sometimes, these errors occur due to maintenance issues within systems connected between themselves and others’ wallets/exchanges. It could later on automatically resolve in a given time.
• They can also transfer funds manually using credit cards without having anything left. However, some small fees are levied by banks such as Chase Bank USA, which charges 3% even though most other banks only charge 1%.

Decides the Cost of Cryptocurrency Prices

Whenever you want to know the Cryptocurrency prices, you go to a cryptocurrency exchange. The answer is straightforward: supply and demand determine pricing. If there are many buyers at a high price and few sellers at that same high price, the order will exceed supply. Also, the price will rise until there are more sellers than buyers again.

This relationship between supply and demand means that, in theory, the value of an asset should equal its underlying value. In other words, if something costs $0.50 today, then it should cost $0.50 whether or not anyone is willing to trade for it. It happens because it does have some use or potential future use, e.g., gold.

However, this theory doesn’t always hold in practice because humans make mistakes due mainly to emotions. When making financial decisions instead of reasoning about how much something is worth based on its intrinsic properties alone, such as scarcity.

Plays an Important Role in Safe Trading

The first thing you need to know about a cryptocurrency exchange is that it must have a license to operate. You need to know that there are no legal obligations for these exchanges, unlike banks.

The FDIC (Federal Deposit Insurance Corporation) does not cover cryptocurrency exchanges, and they have no further state or federal support. As a result, if your money is stolen or lost at a cryptocurrency exchange, you will never see it again.

However, with this said, there are no legal obligations for cryptocurrency exchanges. So either they don’t have to provide interest on your deposits or invest them in safe investments such as certificates of deposit or savings bonds. They don’t have to give back your original funds if something goes wrong; they don’t even need insurance against hacking attempts like banks do!

Crypto Exchanges are Indispensable for Trading Cryptocurrency

Before we go any further, let’s define what a cryptocurrency exchange is. Cryptocurrency exchanges are virtual marketplaces where users can buy, sell and trade cryptocurrencies. The most popular cryptocurrency exchange is Coinbase, which has over 13 million customers worldwide.

Many people think that cryptocurrency trading is straightforward, but this isn’t always the case. There are many challenges that traders must overcome before making money from their investments in cryptocurrencies. One such challenge involves choosing the right platform for buying and selling cryptocurrencies. It can be a daunting task for those new to digital assets because there are so many options available today, more than 200, according to CoinMarketCap.

Provides Huge Trading Volumes

One of the main reasons cryptocurrency exchanges are so important is their substantial trading volumes. It makes them an ideal place for you to buy and sell cryptocurrencies. You can also use these exchanges to trade fiat currencies like USD or EUR into crypto assets like Bitcoin, Ethereum, Litecoin, and other altcoins.

The daily trading volume of a cryptocurrency exchange varies from platform to platform, depending on its popularity among traders. To learn more about this, look at sites such as CoinMarketCap, which displays aggregated data regarding various types of cryptocurrency pairs across different exchanges. You will need to create an account in real-time.

So how do you know which exchanges have the highest trading volumes? It depends on what country you live in and what type of asset you’re interested in buying/selling, comparing different platforms.

Easier Access to Buying Cryptocurrency

While purchasing Bitcoin or Ethereum may seem complicated, it takes the same time as buying anything else online. In addition, you don’t have to have any knowledge about cryptocurrency; all you need to do is go through an exchange and choose which cryptocurrency you want to buy. Many different exchanges are available on the internet, but some exchanges are better than others when trading cryptocurrencies and meeting your needs.

Many people prefer using their mobile devices because they can trade anywhere day or night. You don’t even need a computer! All you need is an internet connection, which most people already have thanks to smartphones today, even those who aren’t tech-savvy. This method ensures that your purchased coins arrive in your account immediately after purchase. There’s no waiting involved, which means that within minutes after making payment for them, it could take up to three days without access.

Measures Liquidity on Cryptocurrency Exchanges

Liquidity measures how much you can buy or sell an asset without affecting the Cryptocurrency value and its price. It’s also a measure of how quickly you can convert your money into cash and vice versa. Liquidity is an excellent thing to have when buying or selling assets as you’re not limited to specific times and places to do so.

For example, when deciding that you need new shoes from a retailer on your way home, being able to make the transaction right away eliminates any hassle for both parties.

For an exchange’s liquidity rating or “liquidity” to be meaningful, it must include a benchmark. Hence, we know what level is considered high or low compared with other exchanges’ levels of liquidity.

Highly liquid exchanges will provide investors with greater flexibility when trading. However, their popularity among traders seeking quick access/exchange rates on fiat-to-blockchain transactions comes with higher fees.

Cryptocurrency Exchanges are a Popular Way to Buy Digital Assets

Cryptocurrency exchanges are a popular way to buy digital assets, but they vary significantly in liquidity and security.

Here you can trade cryptocurrencies or fiat currencies like US dollars and euros and buy digital assets. They are also referred to as digital currency exchanges (DCE). Many different cryptocurrency exchanges offer various features, benefits, and disadvantages.

In the case of decentralized exchanges (DEX), the user’s private keys remain in their possession rather than being held on a server controlled by someone else. It means users keep complete control over their funds.

Conclusion

If you want to buy cryptocurrency, it is best to use a regulated and trusted exchange. Cryptocurrency exchanges have different features, so reading the fine print before signing up is essential.

Cryptocurrency exchanges have also come under scrutiny recently in light of some powerful hacks that have stolen millions of dollars worth of Bitcoin. To avoid these issues and protect your money, it’s best to do your research before selecting an exchange that suits your needs best.

In the ever-evolving realm of exhibitions, your booth transcends mere physicality; it emerges as a potent marketing instrument poised to captivate, enthrall, and etch a memorable mark on your audience. To guarantee that your exhibition stand gleams amid the competitive landscape, here is a set of seasoned strategies engineered to metamorphose your booth into an alluring beacon for event attendees.

1. Emotion-Enriched Color Palette: Exploring the Enchantment of Visual Aesthetics

Colors transcend mere visual stimuli; they awaken emotions and spark connections. Choosing the perfect color scheme can define the ambiance of your entire exhibition booth. Take, for instance, warm hues such as red and orange; they radiate vitality and excitement, rendering them a splendid choice for vibrant brands. Conversely, more fabulous shades like blue and green evoke a tranquil and dependable aura, making them an excellent fit for brands striving to convey reliability. By grasping the emotional impact of colors, you can synchronize your color selections with your brand’s character, guaranteeing a visual encounter that resonates deeply with your audience.

2. A Unified Brand Ecosystem: The Harmonious Symphony of Recognition

Consistency serves as the foundation for establishing strong brand recognition. When designing your exhibition stand, ensure that every element seamlessly integrates with your brand identity. This includes aspects such as your logo, color palette, typography, and imagery, all working in harmony to construct a comprehensive brand environment. This unity fosters a sense of familiarity, enabling your stand to stand out instantly in a crowded space. Attendees who encounter your brand consistently across various touchpoints, both online and offline, are more likely to recall and engage with your exhibition presence. The result? A stand that not only captures attention but also becomes an integral part of visitors’ lasting memories.

3. Strategic Lighting Drama: Enlightening Experiences

Lighting serves a dual purpose beyond mere illumination; it is the art of curating an immersive experience. The dance between light and shadow has the power to elevate the atmosphere of your exhibition stand, evoking emotions and shaping perceptions. It all begins with the use of ambient lighting to establish the overarching mood. Accent lighting takes center stage, acting as a spotlight that directs attention toward pivotal features, products, or exhibits. Task lighting steps in to enhance functionality, ensuring that interactive areas are well-lit and enticing.

Incorporating dynamic lighting effects that evolve can create a mesmerizing and ever-changing atmosphere, encouraging visitors to explore and engage. When you master the art of lighting, you cast your brand in the most favorable light, leaving an indelible and unforgettable impression.

4. Authentic Narrative Weaving: Forging Emotional Bonds

Narratives possess an exceptional power to resonate with individuals and cultivate emotional bonds deeply. Embed the art of storytelling within your exhibition booth design to ignite empathy and establish relatability. Exhibit your products or services within authentic, real-life contexts that attendees can readily relate to. Through crafting a narrative that mirrors the experiences and aspirations of visitors, you cultivate a profound connection that transcends mere transactions. A skillfully told tale has the potential to metamorphose your booth into an unforgettable, emotionally charged environment.

As you traverse the realm of trade shows and exhibitions, incorporating the tenets of exhibition design psychology can significantly enhance the effectiveness of your exhibition booth.

Strategies for Scaling Your Operations Effectively – Scaling your business is an exhilarating chapter in the entrepreneurial journey. It means your initial concept not only works but thrives. However, with great growth comes great responsibility. Scaling effectively requires a blend of strategy, operational excellence, and a hint of daring. In this exploration, we’ll delve into novel strategies that mark the difference between scaling with grace and facing growing pains.

Understanding the Foundations of Scaling

Before sprinting, one must learn to walk. The bedrock of effective scaling lies in understanding your business’s core: its value proposition, target market, and operational capabilities. Diving deep into these areas ensures that growth is not just a flash in the pan but a sustainable long-term strategy.

Embracing Technology and Automation

The digital age has transformed not “if” businesses should integrate technology, but “how”. Automation of mundane tasks frees up your human capital to focus on what truly matters – innovation and strategic growth. Leveraging the right technology effectively can act as a multiplier for your scaling efforts.

In today’s fast-paced business environment, staying ahead in technological advancements and cybersecurity is paramount. Utilizing external resources for IT support can be a wise strategy. Services like Panurgy offer comprehensive solutions that can help businesses safeguard their digital assets while enabling better efficiency and innovation.

Building a Scalable Team

A business is only as strong as its weakest link. As you scale, ensuring you have a team equipped to handle growth challenges is paramount. This doesn’t just mean hiring more hands on deck but fostering a culture of adaptability, continuous learning, and empowerment. Hiring for cultural fit and potential rather than just skill set can pay dividends in the long run.

Customer-Centric Scaling – Strategies for Scaling Your Operations Effectively

At the heart of every successful scaling strategy is a relentless focus on the customer. Growth should never come at the expense of customer satisfaction. Engaging with your customer base, understanding their evolving needs, and anticipating future demands is crucial. It’s about creating value for your customers as you grow, not just capturing more market share.

Financial Foresight

Scaling isn’t solely about boosting sales or expanding market presence; it’s equally about financial sustainability. Effective financial planning and management ensure you have the capital required to support growth while maintaining operational stability. It involves a delicate balance of investment in growth initiatives and ensuring a safety net.

Partnerships and Collaborations

No business is an island. In many cases, strategic partnerships and collaborations can unlock levels of growth that would be otherwise unattainable. Whether it’s through sharing resources, accessing new markets, or collaborative innovation, the right alliances can amplify your scaling efforts significantly.

Expanding Globally

One daring yet potentially rewarding strategy is to consider global expansion. Moving into new geographical areas can open up vast new markets and opportunities for growth. However, it requires meticulous research and understanding of local regulations, customs, and consumer behavior. It’s not just about replicating your business model but adapting and tailoring it to fit new cultural and economic landscapes.

Agile Methodologies at Scale

The principles of agility—flexibility, rapid iteration, and feedback loops—are not just limited to software development. Applying these methodologies across the board can help businesses pivot quickly, learn from their scaling efforts, and adapt strategies in real-time. This dynamic approach can be a game-changer in navigating the complexities of scaling.

Sustainability and Scaling

In today’s world, sustainability should be at the core of your scaling efforts. Consumers are increasingly looking for brands that not only talk about sustainability but actively incorporate it into their business model. This approach can differentiate your brand, create new opportunities for innovation, and open up access to a niche but rapidly growing market of environmentally conscious consumers.

The Role of Data in Scaling – Strategies for Scaling Your Operations Effectively

As businesses scale, the role of data becomes increasingly central. Effective data analysis can uncover insights into customer behavior, operational bottlenecks, and potential market opportunities. It empowers decision-making, helping to steer the company in the right direction. Investing in data analytics can provide a competitive edge, making your scaling efforts more informed and strategic.

Wrap-Up – Strategies for Scaling Your Operations Effectively

Scaling your operations effectively isn’t merely about aiming for bigger numbers. It’s a complex ballet of strategic planning, operational agility, and a dash of audacity. By laying a solid foundation, embracing technology, valuing your team and customers, maintaining financial health, being agile, and orging strategic partnerships, you can scale not just effectively but spectacularly. Remember, the goal is not to grow fast but to grow well. Happy scaling!

Coronavirus Pandemic

Consumer behavior has changed rapidly at the beginning of the coronavirus Pandemic around the world. Due to the closing of many businesses and consumers staying at home, visit stores for non-essential products were no longer necessary. Consumers flocked to e-commerce and home delivery of what they needed: food, electronics, and clothing, without having to leave their homes.

It posed new challenges for business. Retailers stopped having a sales channel in physical stores. Demand for some products and services fell, such as travel and non-essential items. On the other hand, some sectors saw a greater need, such as desks, webcams, and computer monitors for people who began to telecommute and puzzles and toys for home entertainment, away from the screens.

Marketing Professionals had to make decisions quickly to safeguard their businesses and prioritize the protection of their staff and customers. We spoke with 4 Criteo clients from different parts of the world to see how they have adapted their strategy to this economy of Coronavirus Pandemic and what advice they have for other businesses:

Online giftcard market focus everyday basics during COVID-19

Raise

The Raise gift card marketplace focuses on serving consumers’ needs during this time. However, they are aware that consumers’ needs are now different and, therefore, they have adapted their marketing message to better connect with their audiences at home. For example, travel gift cards are often popular this time of year.

With current travel restrictions in mind, Raise was more inclined to sell daily staples such as household items, DIY supplies, home office equipment, and groceries. They continue to control the various cycles of what consumers need at home and keep their global marketing strategy flexible to adapt quickly.

Raise has always been focused on delivering value to its consumers, but now this is more important than ever. They also offer their support to local businesses, such as restaurants, and try to mitigate local partners’ loss due to increased orders from home with the “Raise Local” project. It helps small businesses send gift cards to their local community; they can stay open and operating in these challenging times.

The team is also investing in a secure contactless payment method for daily purchases in physical stores or online through its mobile app, Slide.

Criteo

Raise relies on Criteo to help make its brand and products stand out, as buying discounted gift cards is something consumers may not know or think about before making a purchase. Criteo helps make Raise present for online consumers and encourages them to return to its website to take advantage of special promotions. Alberto Aviles, Senior Manager of Acquisition Marketing at Raise, enables other advertisers to put themselves in the shoes of the consumer and ask themselves, “what do consumers need?” and “How can you as a Marketing Professional connect with their needs and state of mind during this period?”

The fashion brand Cordoce makes long-term plans in addition to responding to the most immediate needs (Brazil)

Cordoce

After closing its physical wholesale stores, fashion brand Cordoce accelerated its online retail site’s digital transformation to serve its digital customers. Since they had already built their eCommerce infrastructure, Cordoce increased their online presence with their teams by telecommuting safely.

In terms of marketing strategy, Cordoce prioritized the brand, took the time to listen to customers, and even conducted surveys to determine what consumers wanted in their new collections. To better serve consumers right now, the team began offering free shipping as well as discounts. Cordova also adjusted his marketing messages based on social distancing and activated his bloggers and digital influencers’ network to encourage masks’ donation, which managed to collect 10,000 masks for hospitals and NGOs.

Cordoce’s recommendations for other businesses?

Its CMO and COO, Camila Ahn, encourages brands to “Rethink logistics and processes and take care of efficiency. Don’t forget about the customer experience. And while it is important to focus on the most immediate needs, try to “think long-term and adapt actions.” Cordova has also changed its relationship with the competition; now, they see them more as partners to share learnings and acceptable practices.