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Choosing a Paid Media Agency at the Enterprise Level: Top Firms to Consider

by businessian
Paid Media Agency

Enterprise paid media is no longer a function of channel expertise alone. Performance now depends on how well strategy, data, creative, and automation work together across search, social, programmatic, retail media, video, and connected TV.

For large organizations, the wrong agency can create fragmentation. The right agency creates alignment. Below are paid media agencies that enterprise brands often consider when scale, complexity, and accountability are non-negotiable.

Top Enterprise Paid Media Agencies to Know Right Now

1. NP Digital

NP Digital is designed for enterprise organizations that need paid media tied directly to measurable growth. Its work spans search, paid social, programmatic, retail media, YouTube, connected TV, and influencer amplification, all managed as part of a unified system.

Forecasting, audience data, and structured experimentation guide execution. Measurement focuses on revenue and pipeline outcomes rather than platform metrics alone. This approach makes NP Digital a strong fit for complex organizations managing multiple regions, teams, and growth initiatives.

As one example, NP Digital helped tech accessories brand ZAGG boost paid search performance by tightening strategy and diversifying tactics. The team implemented tROAS bidding, Enhanced Conversions, and expanded into Performance Max while still using standard shopping campaigns to support under‑performing categories. That approach produced a 28% year‑over‑year lift in paid search revenue, improved media spend efficiency by 38%, and lowered cost‑per‑conversion by 18%, all while maximizing value from existing budgets.

2. OMD

OMD supports global enterprises running large, multi-market paid media programs. Its strength lies in large-scale data infrastructure, identity resolution, and consistent execution across regions. Programmatic, video, and connected TV are core capabilities.

3. Tinuiti

Tinuiti is frequently associated with enterprise B2C and ecommerce brands, particularly those with heavy retail media and marketplace investment. Its paid media programs span paid search, paid social, streaming, and retail platforms.

4. Monks

Monks blends performance media with large-scale creative and production capabilities. This combination supports enterprise brands that require high volumes of performance-ready assets across markets.

5. Wpromote

Wpromote focuses on aligning brand strategy with performance marketing. Paid search, paid social, video, and creative performance operate closely together, supported by forecasting and attribution.

6. PMG

PMG emphasizes automation, personalization, and brand safety. Its proprietary technology supports programmatic and video-heavy enterprise programs.

7. Seer Interactive

Seer Interactive is known for analytics-driven paid media programs. Its work emphasizes advanced analysis and large datasets, making it a fit for enterprises with mature data environments.

8. Power Digital

Power Digital integrates paid media, creative, influencer marketing, and analytics. It is often associated with direct-to-consumer and lifestyle brands.

9. Wavemaker

Wavemaker brings large-scale buying power and analytics together for global enterprises that need reach and efficiency across markets.

10. M+C Saatchi Performance

M+C Saatchi Performance specializes in mobile-first and app-driven paid media, with strengths in audience segmentation and lifecycle optimization.

Enterprise paid media requires systems, not silos. The agencies above are commonly trusted because they can manage complexity, guide automation, and connect performance to business outcomes.

 

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