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The importance of SEO in an online marketing strategy

The importance of SEO in an online marketing strategy

SEO is an essential aspect of an online marketing

strategy because it is responsible for getting your website’s visibility to a higher position and keeping it above all your competitors. Increase website visibility, user traffic, conversion rate, and return on investment.

As part of any digital marketing strategy, Search Engine Optimization (SEO) is essential to bring your business to customers through online platforms. Effective marketing demands it. But what is search engine optimization? A collection of professional tools and practices that help your website rank higher in search engine results, driving more traffic to your site and potentially more business.

IS ONLINE MARKETING ECONOMIC?

Over the years, people often ask to evaluate online marketing platforms. It provides visible access to the typical costs and results of various marketing media for a particular industry. And that access has shown that online advertising is very inexpensive.

Like traditional offline marketing, online marketing has several different means of interacting with prospects, such as advertising on Google AdWords and Facebook. Cost-per-click advertising and to advertise on the most common social media platforms that currently allow the public to purchase ad space.

Evaluating the different marketing platforms has given visible access to various marketing media costs and results, proving that online marketing is very economical. We are talking about the difference between cents and dollars.

EXPERTS IN MARKETING STRATEGIES

Decision-making moments can happen anytime and almost anywhere, so brands must develop smart digital strategies that keep them connected to their customers wherever they are.

Fortunately, some people go out of their way to offer excellent advice in this regard. Such is the case of Frédéric Jutant, a specialist in SEO and digital marketing, with more than six years of experience in developing visibility on the Internet (SEO, SEM, SMO).

It moves at the consumer’s speed, offering marketing strategies and engagement campaigns focused on the client and connected users’ experiences who understand how, when, and where they make decisions. On the other hand, they have the expertise to help you achieve a strong ROI for your marketing investment. In short, it does everything it can to help you prosper.

ALL BY MOBILE AND FOR MOBILE

Internet searches through mobile devices, the increase in online purchases through it, and the increasing use of applications are three great revolutions. During 2018, companies have directed their efforts to a great extent to adapt their web pages for smartphones and launch their applications.

VIDEO CONTENT, THE KING ON ALL PLATFORMS

Video content consumption is now higher than ever. Whether on YouTube, Facebook, or any other platform, online users consume large amounts of video hours. Some estimates indicate that more than 8 billion videos or one billion hours of video are consumed every day on YouTube each day on Facebook alone. Companies have understood that they cannot be oblivious to video. It has undoubtedly become one of the year’s protagonists since companies that use video content on platforms manage to increase their visits and sales.

CHAT BOTS EXPLOSION IN THE E-COMMERCE

Already at the end of last year, the use of chatbots began to become famous on web pages, especially in online stores, but without a doubt, it was in the first months of this year when this tool has risen like the foam. It is already extraordinary to enter a web page, and that the typical chatbot square does not jump to the bottom right to listen to anything that the client has to comment or ask.

Also, You can find more helpful resources at Techiesin.

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