Chick-fil-A- In line with founder Truett Cathy’s Christian convictions, all A stores in the United States are closed on Sunday.
While closing on Sunday is motivated by religious convictions, analysts think it is also a clever economic choice.
Closing on Sunday allows staff to recover while creating a sense of community and scarcity among consumers.
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Chick-fil-A is generating sales statistics that no other chicken business in the industry can match – and it’s doing it with one fewer day of the week to deal with.
The chicken franchise is well-known for its Sunday closing policy. Even outlets at airports and sports stadiums are closed on Sunday, despite the many passengers and hungry football fans looking for fried chicken sandwiches.
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Story of Chick-fil-A (What time does Chick Fil a close)
“Honoring God and demonstrating our love to Him by closing our business on Sunday, the Lord’s Day,” the company claims. Truett Cathy, the founder of Chick-fil-A, states in his book “Eat Mor Chikin: Inspire More People.”
Cathy goes on: “My brother Ben and I shuttered our first restaurant on the first Sunday after it opened in 1946, and my children have agreed to keep our businesses closed on Sundays long after I’m gone. Because of our commitment, God honours our decision and presents us with an unexpected opportunity to conduct greater service for Him.”
Chick-fil-A dominates the fast-food sector despite being open for 14 per cent fewer days per year than competitors. According to data from Nation’s Restaurant News, the chain’s same-store sales increased by 16.7% in 2018, while internal sales figures given by Business Insider show that same-store sales increased by more than 16 per cent so far in 2019.
While Cathy’s original motivation may have been solely religious, observers think closing on Sunday is also a clever economic decision.
“At first, people might believe they’ll make fewer sales since they’re closing one day a week,” Mark Kalinowski, founder of Kalinowski Equity Research, told Business Insider. “However, there are several advantages to being closed on Sundays.”
Advantages to being closed on Sundays
According to Kalinowski, giving staff and franchisees (referred to as operators at Chick-fil-A) at least one day off every week encourages people to rest and return to their workplaces invigorated. Customers who know they can’t get Chick-fil-A on Sundays are more likely to visit the restaurant when it is open.
“It creates a feeling of urgency,” Kalinowski said. “You best get to that restaurant today because they will be closed on Sunday.” “I don’t believe the corporation intended it to be that way. Every week, though, it is a call to action.”
Similarly, John Hamburger, president of Franchise Time, cited Chick-fil-choice A’s close on Sunday as a paradoxical sales booster.
“Being open six days a week benefits both operators and customers,” Hamburger explained. “The time off is granted to the owner-operator. Customers get a sense of compassion and camaraderie when businesses are closed on Sunday.”
“Being private means they may do what is right instead of expedient on Wall Street,” Hamburger remarked.
Chick-fil-policy A’s shutting on Sunday is unlikely to change any time soon. Truett Cathy’s offspring, including current CEO Dan Cathy, vowed in 2000 to continue the company’s commitment to keeping the business closed on Sunday.
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