Guerilla Marketing Write For us
Guerrilla marketing uses unconventional approaches to promote products or services. Its goal is to make an impression on potential customers using creative and unexpected marketing tactics. Guerrilla marketing often takes place in public places. For example, a clothing company might hire a representative of its target audience to wear it and hand out flyers at a public event. Thus, this person highlights the company’s products to his peers and peers. One can use any media for a guerrilla marketing campaign as long as it grabs the attention of one’s audience and generates interest in the product, services, or business. If you can send us the ideas and submit the article at contact@businessian.com
What is Guerrilla Marketing?
Guerilla marketing, or guerrilla advertising, is when a company communicates about its brand or product through unconventional actions. Indeed, this type of marketing uses surprise and unusual interaction to promote a product. It is based on segmented and targeted efforts to circumvent the problems linked to a restricted budget. It comes in several subtypes, including ambush marketing, stealth marketing, and street guerrilla marketing.
Examples of Guerrilla Marketing
Guerrilla marketing is increasingly common, and it is not uncommon to come across it in the streets of big cities like Paris.
Jeep and its parking space for 4×4: Typically, this campaign requires a small budget and talks about the brand.
The message is clear: With a 4×4, it is possible to park anywhere.
McDonalds and its pedestrian crossings: McDonald’s used the crosswalks in a guerrilla marketing campaign by replacing the white lines with fries.
Movie advertisements: More and more marketing agencies are using guerrilla marketing to tease the release of a film or series.
Some Guerrilla Marketing Strategies and Tips
The ubiquity of advertisements has significant consequences for consumers, who sometimes become desensitized to the content. And this is where guerrilla marketing differs from other forms of communication. When it comes to guerrilla marketing, timing and location are very important. Public places such as bus shelters that experience large crowds are ideal. They guarantee maximum visibility of communication operations.
Advantages and Disadvantages of Guerrilla Marketing
Since the appearance of this concept, many groups have resorted to this marketing method, which proves to be very effective and profitable.
Advantages
Since the appearance of this concept, many groups have resorted to this marketing method, which proves to be very effective and profitable.
Financial benefit: The first advantage of guerrilla marketing is cost. It allows companies to generate maximum impact with minimal investment.
Diverted advertising: Guerrilla marketing also makes advertising possible without appearing to. It merges with art and makes it possible to reduce the notion of advertising or even eliminate it.
Quick and effective strategy: Finally, it offers a considerable advantage regarding deadlines. Indeed, guerrilla marketing can be set up very quickly.
Disadvantages
However, this practice does not only have advantages. It often risks going beyond legality and marketing and advertising ethics.
Legality: It is essential to be familiar with the legislation in force under penalty of being sanctioned. Financial losses due to illegal guerrilla marketing can indeed be disastrous.
Measurement of the magnitude of the impact: Guerrilla marketing techniques are often implemented on the streets and crowded places.
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