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How Can Call Centers Help Law Firms with Acquiring Clients?

by businessian
Call Centers Help Law Firms with Acquiring Clients

As a practicing attorney, you need to put in a lot of time and effort into running your own law company. Nevertheless, a workable strategy exists for dealing with this issue and refocusing scarce resources on more pressing concerns. The use of a call center for legal client intake services can be extremely beneficial. So, if your law firm doesn’t already have a mass tort contract service, then you could be missing out on a lot. Here is how a call center can help you increase your client base and focus on what you do best.

Offering Cold Call Services

Cold call services are one of the means that call centers use to acquire new clients for you. They have access to the latest technology and a large database of potential clients, which allows them to target specific types of potential clients for your law firm. Their experience in cold calling will make it easier for them to engage with these individuals so that they can begin building rapport with them and eventually convert them into paying customers through any number of means including referral programs or even marketing campaigns on social media platforms like Facebook or Twitter depending on what type of law firm you run.

Setting Up Appointments

Call centers can set up appointments for sales meetings, and get a clientele interested in the type of services that your firm offers. That gives room for both parties to assess if they’re suitable for each other. Once an appointment is made, they also handle confirming the appointment with the client to ensure that they understand where they need to go and at what time.

Offering Follow-Up Serv@ices

After meeting with the potential customer, most call centers offer follow-up services. This is important to keep track of how much interest there was in your service and just to remind them again of what was discussed during the meeting. They can help you keep in touch with your clients by offering them periodic updates on their progress towards completion or by sending them reminders about upcoming events that might be relevant to them.

If you are able to connect with a new client through an existing relationship from before, it gives you more credibility when reaching out for future work opportunities than if it were just cold calls alone.  Furthermore, following up with potential clients can help increase conversion rates by showing them how important they are as customers thus increasing the chances of them becoming repeat customers.

Streamlining And Organizing Lead Marketing Efforts

Call centers are able to organize your lead marketing effort. They can help you sort through all the leads that you have and keep track of them until they’re ready for active follow-up. They also have systems in place for tracking and prioritizing leads based on different criteria, such as location, industry sector, and previous interactions with your brand.


If you’re considering outsourcing some of your legal marketing needs, then it’s important to remember that there are many different ways call centers can help. You don’t have to work with one company or brand, but instead find the right fit for your specific needs.

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