Shopify Vs Wix – Which one is better for building an Online Store?

Shopify Vs Wix

So you are ready to build your own online store?

Making the decision to go with a CMS when building your e-commerce store is a critical decision.

The wrong decision will make you want to switch months later after your store is live.

In the E-Commerce Business unnecessary halts dramatically affect conversions and sales.

Today in this post we will discuss Shopify vs Wix, like which CMS is better to build an e-commerce store.

Features Shopify Wix
Ease of use Good Excellent
Themes & Flexibility Great Good
Product Presentation & Features Great Good
Payment Options Great Good
POS Capabilities Great Good
Sales Channels Great Ok
Customer Logins and Checkout Options Good Ok
Tax Settings Good Excellent
Multilingual capabilities Ok Poor
SSL Excellent Excellent
SEO Capabilities Good Good
Pagespeed Great Good
Support Great Ok
Marketplace Great Great
Prices Good Great


What’s the main difference anyway?

Wix is a beginner platform you just have to know to drag and drop and thus you can use this CMS with ease. Another thing is that Wix as a platform is tailored towards small business owners that are selling products no more than 300.

Shopify on the other hand lets you sell thousands of products. Shopify is priced slightly higher. Shopify plans start at $29 whereas the Wix plan starts at $12.50 that is less than half of Shopify.

Ease of Access

When it comes to Ease of Access, Wix wins it. Because the User Interface of Wix is super-intuitive even the first-time user can find his way across the website CMS and would hardly need the help of a developer or a tech person.

Shopify on the other hand is a tad bit difficult to use, getting acquainted with the CMS can take some time.

Visual Front

On the visual front, Shopify wins it. Shopify has themes made exclusively for online stores since it’s a CMS used for creating online stores only. You wouldn’t find anyone building any other kind of business website using Shopify.

As a result, you will get the best in-store when it comes to getting the visual theme for your e-commerce store. What’s more, is that there are 100s of free themes for you to choose from.

Wix on the other hand is a full-fledged CMS where people come to build all sorts of websites be it, service business website, lead generation website, portfolio website, blog website, or even e-commerce store.

And as a result, you won’t get specialization in the Wix platform. You might have to compromise on aesthetics if you are choosing a theme from the Wix platform.

Domain Features

This is an aspect where Shopify comes on top, Shopify seems super-expensive in terms of the cost that you have to pay every month to keep using it.

But when you are using Shopify you don’t have to worry about choosing a hosting provider and upgrading your hosting on time and paying for that host. Your Shopify store will be hosted on Shopify’s server.

And rest assured their server is indeed fast.

Wix also comes with a host for your website but studies have proven that Wix host delivers poor performance compared to Shopify host in terms of server response times. This is a critical reason to consider Shopify over Wix.

Pagespeed Analysis

It’s 2021 and Page Experience Update by Google is looming over our heads in fact, it’s going live in mid-June 2021.

Do we really need to go deeper to understand the importance of pagespeed for SEO?

In terms of pagespeed Shopify outperforms Wix, Shopify takes care of roadblocks like asset minification, preloading key requests, avoiding excessive DOM size, lazy loading, text compression, using next-gen formats, and at the same time server response, times are better than that of Wix.

Aspects, where Wix fails miserably, are, server response times, serving legacy JavaScript to modern browsers, text compression fails, JavaScript execution time is very poor.

SEO Compliance

When it comes to SEO compliance (and this is an important factor to watch out for because search engine optimization can drive huge sales to your online stores) Shopify triumphs over Wix with flying colours.

Wix has long been criticized for being the worst for SEO.

Some of the SEO issues you will face when using Wix are

Google Bot has a hard time crawling the website, as a result, it takes longer to render the website completely and this affects the accessibility and your crawl budget of course.

Wix has very little room for technical SEO customization and this makes the website fail in the Technical SEO round which is fundamentally a foundation for any website.

Review Shopify Vs Wix – Which one is better for building an Online Store?. Cancel reply


Published by

Recent Posts

How to Save Money with Sales Tax for Online Retailers

How to Save Money with Sales Tax for Online Retailers Online retailers must collect sales… Read More

January 13, 2022

Benefits of Advanced Engineering Degrees and What to Consider Before Enroling

Benefits of Advanced Engineering Degrees Engineering is certainly a lucrative career option to consider, with… Read More

January 13, 2022

Famoid vs. InstaMama – Two Sites to Buy Real IG Followers

Are you worried about buying Instagram followers because you don’t know which platform is the… Read More

January 13, 2022

Is It Better to Use OEM or Third-Party Support Plans?

OEM or Third-Party Support Plans Purchasing support plans for your devices is a great way… Read More

January 12, 2022

How to Promote Your Twitch Channel Using Video Marketing

How to Promote Your Twitch Channel Using Video Marketing Streaming on Twitch and looking for… Read More

January 6, 2022

Quick Tips for Buying Medicines Over the Internet

Quick Tips for Buying Medicines Over the Internet Since time is changing, everything is available… Read More

January 4, 2022