Pick the right digital marketing agency
Before hiring a digital marketing agency for your real estate, you must evaluate specific criteria. Find out what they are in this article.
It is a decision that depends a lot on your business goals, budget, and, above all, the challenges you face.
It would help if you found someone who shares your vision and has processes to know your real estate product and the market where you operate better than you.
For example, inbound, a methodology adjusts to the real estate marketing strategies implemented by various developments to improve their offer and regularly attract more clients.
It works primarily for companies with a long, complex sales process, where prospects research and evaluate various options to make a purchasing decision. Yes, real estate is a complete fit.
Do you want to attract more customers?
More and more people inquire on the Internet, compare options, and request recommendations before making any purchase, and the real estate sector could not be the exception.
Previously, we use to find clients and place ads in print media; now, we can employ digital marketing strategies such as inbound to attract them without being intrusive, which means saving time and resources for your teams, too.
An agency should help you understand what the needs, motivations, and interests of your potential clients are before they speak with an agent, as well as establish a plan for attracting prospects with an orientation to return on investment.
When we help companies grow, we continuously seek to attract new sales opportunities in the short term and medium, and long. For each of the real estate sales cycle stages, from the friends & family stage to the consolidation of the project.
We use inbound real estate marketing methodology because it allows our clients to sell more profitably.
Next, we give you a quick guide which will help you select your development’s best option.
Define what you expect from a digital marketing agency
It is essential to know what we want to achieve so that it is easier to reach an agreement on the strategy to follow and direct all actions towards the same objective in searching for a digital marketing agency.
Do you need to improve your sales process?
A person who wants to buy a house will analyze multiple aspects before making a decision. Therefore, you must follow up and offer useful information for each stage of their purchasing cycle.
At Incubasoft, in addition to the strategy and tactics available in marketing, we help our clients understand what doubts arise in the buyer’s mind along their purchase route to shorten and make the sales process more efficient.
Under a real estate inbound marketing approach, we help translate these concerns into content that enables you to attract new potential clients and build a valuable relationship before speaking with a real estate agent.
The agency you select must help you build a relationship of value with your future clients before reaching sales and selling in long sales cycles.
Our experience has proven that marketing automation allows us to achieve up to 40% commercial efficiency since the commercial team focuses on the opportunities with the highest probability of closing.
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